From June 19 to 21, 2025, the Sinoeuro Machinery team was invited to participate in the second Indonesia Forestry and Woodworking Machinery Exhibition (IndoWood Expo 2025), held at Grand City Hall in Surabaya. This exhibition, focusing on wood processing and woodworking machinery, is the first international woodworking industry event to be held in East Java, marking a new chapter in the region's development.
During the event, the team not only met with long-time partners to strengthen existing relationships, but also established contact with many new potential clients. These exchanges laid a solid foundation for future cooperation and business development in the Southeast Asian market.
The exhibition provided Sinoeuro with a valuable opportunity to gain deep insights into the Indonesian woodworking industry, including technical demands, market trends, and supply chain structures. Through close communication with local manufacturers, furniture factories, trading companies, and technical institutions, the team gathered a wealth of firsthand market information and gained a clearer direction for future product optimization and service upgrades.
Indonesia is one of the most important forestry and furniture manufacturing countries in Southeast Asia. In 2024, the total export value of its forestry products reached USD 8.22 billion, of which furniture and crafts contributed around USD 2.5 billion, making it a key pillar of the national economy. However, most woodworking exhibitions in Indonesia have been held in West Java, causing East Java to be somewhat neglected. As the second-largest city in the country and a major furniture production base, Surabaya has solid industrial foundations and significant market potential.
The IndoWood Expo 2025 was created to address this gap and promote the development of the woodworking industry in Surabaya and East Java. The exhibition covered an area of 4,000 square meters and featured 100 exhibitors, including woodworking machinery manufacturers, raw material suppliers, automation solution providers, and design firms. The expo showcased the latest woodworking technologies, smart production solutions, sustainable forestry practices, and future development trends in furniture manufacturing.
The event was strongly supported by government departments and industry associations, aiming to enhance Indonesia's domestic wood processing capacity and encourage companies to expand into domestic and international markets. According to the organizers, the event attracted 3,349 professional buyers from 28 countries and regions, creating a vibrant atmosphere with numerous cooperation opportunities.
The Sinoeuro team noted that the trip to Indonesia was highly fruitful. It not only demonstrated the company's technological strength and solution capabilities in the woodworking machinery field, but also enhanced its understanding of and confidence in the Indonesian market. Looking forward, Sinoeuro will continue to strengthen ties with partners in Indonesia and Southeast Asia, providing localized technical support and after-sales service to help clients improve production efficiency and realize green and intelligent transformation.
Sinoeuro will continue to embrace a global vision, actively participating in international exchange and cooperation in the woodworking machinery industry. Through technological innovation and professional service, the company aims to create greater value for customers and further enhance the global influence of Chinese manufacturing.